Hidden Museum
Tree Hugger
Tree Hugger
Here I designed an identity and an advertising campaign to promote the museum. Titled Hidden Museum, the concept behind the project was based upon our connections with trees; for example the oxygen cycle. The public would interact with a designed QR code system across a series of posters and billboards in London. The whole idea is to make it hard to read so that people will scan the QR code so that they get taken to the website where they can view the clear poster.
